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employee training in ebos and transit retail will be

Expand the portfolio The case presents an interesting and challenging dilemma that premium brands face the world over as they seek growth opportunities. A brand may seek growth in two ways through an upward or a downward stretch. An upward stretch is aimed replica designer handbags at moving towards a higher premium position while a downward stretch looks at moving towards lower price points. Each approach has its own risks and opportunities. For Hidesign, which has a good market presence in its home high quality designer replica handbags wholesale country, the issue is one of achieving growth by expanding its portfolio of products. It has set itself a daunting challenge of growing by 25 per cent through a combination of national and international strategies, and must evaluate the consequences of a revised positioning strategy, choosing between two alternatives use the same brand name to launch new products or use a flanker brand strategy. Understanding customer behaviour is key to